Pre-Testing

Selling Creative Research Short? | Ipsos Creative Excellence
Communications Publication

Selling Creative Research Short?

How creative research can help measure and fuel long-term campaign effects
Pre-Testing Publication

Usability Tests

The general objective is to check a website or a mobile app by analysing the strengths and weaknesses regarding content, navigation and lay-out. Any type of context (E-commerce, media, corporate) can be analysed.