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Reputation Press release

Ipsos Unveils Reputation Council Report 2025

Strategic silence becomes a core communication strategy amid persistent turbulence, according to the Ipsos Reputation Council Report 2025.

21.10.25

Artificial Intelligence Publication

Ipsos announces India launch of Creative|Spark AI, an ad testing solution generating actionable insights within minutes

Creative|Spark AI is available in India with immediate effect and across 24 of Ipsos’ 90 markets; and in the five APAC markets of Australia, India, Japan, South Korea and Vietnam - as self-service on the Ipsos Digital platform or through full service with Ipsos' Creative Excellence teams. Additional markets will be deployed throughout 2025.

11.03.25

Trends & perspectives Publication

81% APAC consumers feel it is possible for a brand to support good causes and make money at the same time

Corporations are responding to calls for fairness and support for key issues by making an effort to demonstrate their empathy.

15.06.23

Ipsos | Expectations / Context / Empathy /

Brands Publication

Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY

Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.

09.03.23

Brands Publication

The shifting power of influence

The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.

03.05.23

Advertising Publication

Ipsos India launches Instant|Labs

Ipsos India launches Instant|Labs – a new agile and cutting edge offering for Advertising Research

28.01.22

Communications Publication

Selling Creative Research Short?

How creative research can help measure and fuel long-term campaign effects

04.04.19