Society


Business Survey

Entrepreneurialism is Alive and Well and Taking on Today’s Social Challenges

Across 24 countries, 28% of adults have started a business and 9% have started a charity of community group.
Social Media Survey

Ipsos reinforces its Social Media Intelligence capabilities with the acquisition of Synthesio

Ipsos is pleased to announce the acquisition of Synthesio for an amount of over USD50 million in cash.
Society Survey

Fake News, filter bubbles, post truth afflict others: Ipsos Survey

A major new Ipsos study of over 19000 people in 27 countries shows that the majority of Indians say that they regularly see fake news and half of them said that they believed a fake story, only to discover later that it was fake.

Notably, the survey further shows our trust in politicians and media declining.

Innovation Publication

Four Ways Agile Research Will Evolve to Drive Innovation

In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean?
Government Publication

Ease of Living Index 2018

'Ease of Living' as a term though widely used in urban policy and programming, has no standard definition. For some, it is fundamentally tied to physical amenities such as water supply, solid waste management, parks and green space etc; for others it relates to cultural offerings, career opportunities, economic dynamism or safety.
Market Research Publication

Ipsos Update - August 2018

Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. August’s edition features new papers on cultural bias, electric vehicles and Gen Z, as well as global reports on healthcare and human rights.
Society Survey

80% Indians Want Discrimination Against Transgender to End: Survey

While the world is becoming more tolerant of the third gender, with at least 72 per cent Indians perceiving transgender people as a natural occurrence, India has become the top most nation to believe that it is not a mental disease, said the Ipsos Global Survey on transgender people along with Buzzfeed and Williams Institute.
International Publication

What Worries the World in 2017?

Every month across the year, our What Worries the World survey series has asked an online sample of over 18,000 citizens in 26 core countries about the biggest worries for their nation, presenting them with a list of 17 concerns ranging from crime and violence to childhood obesity.
Insights Survey

Indians' paradox with Socialism - Ipsos Global Survey

Indians’ paradox with Socialism – Benefits OK; Control and Protectionism Not OK Ipsos global survey on Karl Marx’s bicentenary