Society


Generations Survey

Ipsos Generations Report 2026 - Continuity Vs Rupture - Redefines Generational Thinking

First-time workplace cohort insights highlight evolving employee attitudes, while India retains a young consuming class advantage

Ipsos Predictions Survey 2026

The Ipsos Predictions Survey 2026 finds 71%, on average across 30 countries, think things will look up next year but people are split on whether the worldwide economy will be stronger (49%) or not (51%).
Society Publication

The Evolving Landscape of Gender Equality in Urban India: A Tale of Progress and Persistence

As we celebrate International Women's Day, it's a good time to reflect on the state of gender equality in India.
Society Publication

SOWING THE SEEDS OF GROWTH: AN OUTLOOK ON INDIA’S PLANT-BASED FOODS SECTOR

This report offers a deep dive into the plant-based foods industry, both globally and in India. Insights from conversations with industry experts, consumer research, and market data have been synthesized to provide a comprehensive view of this rapidly evolving sector.
Diversity Publication

Success in the age of DEI

Anthony Dsouza of Ipsos India: The real roots of success – Family, grit and a little luck
Society Publication

Strapped In: Why Seatbelts are Non-Negotiable!

This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up to date through the lens of research.
Ipsos Update Publication

Ipsos Update – May 2024

Earth, plastics, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
Ipsos Update Publication

Ipsos Update – April 2024

Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
Women Survey

Women politicians and business leaders perceived to be as capable as their male counterparts - Ipsos Global Attitudes towards Women’s Leadership Survey

62% urban Indians believe a man who stays at home to look after his children is less of a man