Society

Beyond Populism
Business Survey

Beyond Populism; mixed bag for Indians: Ipsos Survey

A new survey to capture elements beyond populism finds that Indians are optimistic about the future of India, have confidence in most macro institutions, are quite rigid about their leaders and leadership style, but largely feel the system is broken.
Pandemic buttressed local community support
COVID-19 Survey

4 in 10 urban Indians became lonelier due to the pandemic, but their spirits did not flag: Ipsos Global Survey

4 in 10 urban Indians became lonelier due to the pandemic, but their spirits did not flag; Pandemic buttressed local community support: Ipsos Global Survey
COVID19 is defining the new normal each day - a POV
COVID-19 Publication

COVID-19 IS DEFINING THE NEW NORMAL EACH DAY

COVID-19 IS DEFINING THE NEW NORMAL EACH DAY.

A POV by Jeevika Kapadia, Research Director, Ipsos UU, India & Ashwini Sirsikar, Country Service Line Leader, Ipsos UU, India (Ipsos UU is the Qualitative Research Service Line of Ipsos)
Happy Hours
Society Survey

Happy Hours Over? No worries, at home every hour is a happy hour

Vivek Gupta, Managing Director, Mumbai Market, Ipsos India
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Coronavirus Survey

Time to review some precious lessons in life!

By Geetika Singh, Executive Director, Ipsos UU, Ipsos in India
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Society Survey

Indians are strong votaries of Populism & Nativism: Ipsos Global Survey

Only 4 in 10 Indians feel society is broken ; though 69% Indians feel the system is broken to favor rich & powerful
80% Indians believe a strong leader can wrest the country from rich and powerful
63% Indians exhort employers to hire locals over immigrants-
A 27-Country Survey
Society Publication

Silvers – 60 is the New 30

Are Baby Boomers on marketers’ radar?

POV by Ashwini Sirsikar, Country Service Line Leader, Ipsos UU, India
Public opinion Survey

Consumer Confidence surges in November: Thomson Reuters-Ipsos PCSI Survey

According to the Thomson Reuters-Ipsos Primary Consumer Sentiment (Consumer Confidence) Index (PCSI), consumer confidence in India has moved up 3.1 percentage points, over previous month. Last month consumer sentiment had fallen drastically.
Cognitive Battlefield | Ipsos
Usage & Attitude Publication

Cognitive Battlefield Part II: A framework for packaging information

Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.
Saudi Arabia Travelers Report
Insights Survey

Spotlight: Saudi Arabia Travelers Report

As part of the Spotlight Series, the Saudi Arabia Travelers Report reveals the residents' travel habits
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