Television

Navigating the Labyrinth of OTT Content Selection
Television Publication

What to Watch Next? The Labyrinth of OTT Content

With rising preference for OTT content in India, the selection of what to watch is a multifaceted decision-making process, where the act of discovery is often part of the enjoyment. This article provides insights into the dynamics of content consumption in the burgeoning Indian OTT market.
In media we trust? How our views of the media are changing | Ipsos
Social Media Publication

In media we trust? How our views of the media are changing

While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?