Trends & perspectives

• Indian Public Relation industry grew 11% in FY26 to reach ₹3,230 crore; accounting for 12.6% of the Asia-Pacific market.

• Government's share of top client categories has nearly tripled, from 4% in 2022 to 11% in 2026, even as private corporates slip and start-ups surge nearly 4X, marking fundamental shifts in who is buying Public Relations in India

• Reputation now drives real business outcomes; 96% credit PR with building investor confidence, an equal 96% with customer loyalty, and 83% with crisis resilience

• AI investment has more than tripled in three years, from 2% to 7% of revenues, yet giants to mid-sized to emerging firms are placing entirely different strategic bets