Trends & perspectives

Ipsos Life Aspirations 2026 study finds career stability, homeownership and family milestones continue to define success, while uncertainty around achieving these goals carries significant emotional consequences

3 in 4 Indians say Economy in good shape

Sentiment up for economy, jobs, personal finances & investments

Ipsos World Refugee Day 2026 Survey finds Indians favour policy-led support for those displaced by the Iran-Lebanon conflict, want international organisations to shoulder refugee funding, and question the authenticity of many refugee claims

Ipsos survey finds overwhelming fan engagement among urban Indians, with Argentina, England, France and Spain keeping World Cup hopes alive while the tournament delivers strong opportunities for brands

• Indian Public Relation industry grew 11% in FY26 to reach ₹3,230 crore; accounting for 12.6% of the Asia-Pacific market.

• Government's share of top client categories has nearly tripled, from 4% in 2022 to 11% in 2026, even as private corporates slip and start-ups surge nearly 4X, marking fundamental shifts in who is buying Public Relations in India

• Reputation now drives real business outcomes; 96% credit PR with building investor confidence, an equal 96% with customer loyalty, and 83% with crisis resilience

• AI investment has more than tripled in three years, from 2% to 7% of revenues, yet giants to mid-sized to emerging firms are placing entirely different strategic bets

Still Tops Global Consumer Confidence Index: LSEG-Ipsos PCSI;

Global consumer confidence shows uptick for second consecutive month;

Sentiment in Europe rises significantly

Ipsos Survey reveals 59% of Indians plan to watch the tournament, strong backing for Argentina, and high anticipation shaped by iconic players, late-night viewing, and weather uncertainties

Stronger outlook on finances, investments and the economy lifts sentiment, even as job concerns linger.