Well Being

Physical & mental wellbeing, companionship, meaningful life, acclaim, are sources of greatest happiness for urban Indians: Ipsos Global Happiness Survey;
Netherlands & Australia happiest markets; India ranked 5th in pecking order; Turkey and Argentina, least happy;
Time spent on social media least happiness inducing for urban Indians & global citizens alike

The new dimensions of health & wellbeing

Our latest India briefing paper explores the impact of Covid-19 and digitalisation on mental wellbeing.

Mental Wellness - The Changing Indian Attitude;
An Ipsos India Briefing by Rinku Patnaik, Chief Client Officer, Ipsos India

Kumud Ghoshal, Executive Director, Ipsos UU (qualitative research division of Ipsos)

As consumers are looking beyond the traditional markets to address their health and wellness needs, there are opportunities for financial services companies to help people improve their holistic well-being.

Australia and Canada are tied at the top spot as happiest nations

Living conditions, physical well-being, personal safety and security, friends, feeling in control of life, emerged as some of the top determinants of happiness

Paradox among Indians towards Refugees – 65% Indians want victims of war and persecution to be given refuge in India & other countries; 64% Indians do not want influx of refugees in India – feel they come for economic reasons

74% Indians are content with their current body weight; 63% Indians are willing to eat a plant based substitute for meat

The study busts myths about Indians. Indians are making informed choices; experimenting; moving away from norms