What Worries the World


Optimism axis lies with handful of global south nations; majority of global citizens pessimistic about the future: Ipsos What Worries the World

The survey also ranks issues facing every nation. And Indians continued to be concerned about inflation and unemployment the most. And were least worried about Covid19, social programmes and military conflicts.

Global South most bullish in September – India ranks 3rd in optimism, with 65% urban Indians believing India is headed in right direction: Ipsos What Worries the World

Worry around unemployment and inflation further recedes among urban Indians
Crime and Violence, emerges world’s No.1 worry, displacing inflation to 2nd spot

India improves one rank, pips Indonesia to emerge 2nd most optimistic market: Ipsos What Worries the World July 2024 Wave

Ipsos’ What Worries the World survey tracks public opinion on the most important social and political issues across 29 countries today, drawing on over ten years of data to place the latest scores in context.
Ipsos Update Publication

Ipsos Update – May 2024

Earth, plastics, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.