What Worries the World
What Worries the World

Global South most bullish in September – India ranks 3rd in optimism, with 65% urban Indians believing India is headed in right direction: Ipsos What Worries the World

Worry around unemployment and inflation further recedes among urban Indians Crime and Violence, emerges world’s No.1 worry, displacing inflation to 2nd spot

The September wave of the Ipsos What Worries the World global survey shows optimism most buoyant in global south – in the markets of Singapore (82%), Indonesia (65%), India (65%), Malaysia (62%), Mexico (59%), Argentina (52%), Thailand (50%) and Australia (42%), with their citizens believing, their country is moving in the right direction. Interestingly, India was ranked third in the overall pecking order. 

The markets most pessimistic about the future were Peru (14%), France (22%), Hungary (23%) South Korea (23%) and Türkiye (23%). Further, only 4 in 10 global citizens were upbeat about the future.   

Ipsos’ What Worries the World survey tracks public opinion on the most important social and political issues across 29 countries today, drawing on over 
ten years of data to place the latest scores in context.

"Global South including India is the axis of growth and optimism, while some of the other markets are witnessing either economic slowdown or are impacted by the wars. Though all markets are impacted by the war, as we live in a global village, but some markets have reoriented their strategies to pump in growth by forging newer economic alliances to offset the impact of global crisis. PM Modi for instance has been visiting newer markets to enhance mutual trade ties with Saudi Arabia, Singapore, UAE, Brunei. India signed a major pact for semi-conductors with the US and Singapore," stated Amit Adarkar, CEO, Ipsos India.     

Worries of Indians and global citizens

The survey examines the top issues faced by markets. India’s top two worries of inflation and unemployment have witnessed further decline. But the laundery list of worries showed some of these other areas of education, corruption and crime needing action.

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Global citizens were most worried about crime and violence with alarming levels of violence showing no signs of abating  as the war in Gaza has spread to Iran and Lebanon, and Russia-Ukraine skirmishes continue. Inflation has a worry has receded and has moved to the 2nd spot. Poverty, unemployment and corruption being the other prominent global worries.   

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The author(s)

  • Madhurima Bhatia
    Media Relations and Content lead

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