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BREAKING NEWS!

Ipsos in Kenya feted as a #TopEmployer at the 2023 Employer Of The Year Awards #EYA2023 as a leader in #Corporate #Performance.
7 October 2023
Society

What worries the world - August 2023

Inflation has now been the top global concern in our What Worries the World survey for the last 17 months. However, worry about rising prices has declined for three months in a row, having dropped 3pp from June.
31 August 2023
Society

A decade of CSR in Kenya Secondary Schools

There is minimal understanding as well as the use of research in Africa despite the critical importance of market research. The subject has remained a mystery to many as they don’t understand what the discipline is all about and the various processes within it and its application. The Research Clubs of Africa (RCA ) is a program that was initiated by Ipsos Limited in 2007 to build high school students’ capacity to undertake on market research, in recognition of the current low understanding and use of research in Africa, despite its importance. The Main focus of RCA is to demystify market and social research at an early age.
29 September 2017
Society

Sub-Saharan middle class: +$400 Million total disposable spending power per day

Information about the middle-class population in Sub-Saharan Africa has been scant and as the South African economy flat-lines, many companies realise expanding further north is essential to growth. The African Lions study has brought a market which represents spending power of over $400M per day and will make a huge contribution towards the understanding of the consumer landscape of our continent.
26 September 2017
Society

Ipsos’ most recent opinion poll

Despite earlier statements by the NASA leadership to the contrary, late on Friday, 18 August (one week after IEBC Chairman Wafula Chebukati declared Uhuru Kenyatta and William Ruto had been re-elected as president and deputy-president, respectively), a petition was filed with the Supreme Court challenging this.
30 August 2017
Society

Ipsos’ Pre-Election SPEC Survey

This is the 1st Media Release of Ipsos’ fourth national SPEC (Social, Political, Economic and Cultural) survey for 2017. Fieldwork was conducted between 22–30 of July. For this survey, an increased sample of 4,308 was used, covering all 47 counties.
1 August 2017
Society

Presidential race now close enough for voter turnout to make the difference

Currently, more than nine-in-ten (93%, with nearly identical partisan figures) claim to be registered voters (though the fact that not all could name their polling station likewise raises a question about the reliability of these figures).
23 July 2017
Corporate

Ipsos in Kenya and The Research Clubs of Africa

News of the CSR program for Kenyan high school students.
19 February 2017