Consumer Behaviour

Brands need to connect with shoppers in the moments that matter most.

This May sees the Global Consumer Confidence Index rise by 0.4 points.

The definitive link between corporate reputation and better business efficiency.

This month's global consumer confidence reaches 50.9

For brands to better leverage the increasingly connected world of social media, we’ve created a safe environment to test out ideas, concepts and campaigns. Welcome to Ipsos Digital Communities.

The contribution of existing customers to brand growth.

At a time when technology has the potential to change the way we travel, this new white paper reveals global consumer attitudes towards the prospect of fully automated cars.