Made in Lebanon - Public Sentiments Towards Lebanese Products
What do Lebanese consumers really think about local brands? Ipsos reveals exclusive insights from its latest national study.
Ipsos in Lebanon conducted a nationwide study in May 2025 to assess public sentiment toward Lebanese-made products, surveying 1,000 respondents aged 13 and above. The findings reveal strong national pride, with 97% expressing support for local products and 73% reporting increased usage over the past five years, mainly due to the economic crisis.
While 68% view Lebanese products positively and 61% believe they match international quality standards, perceptions vary across categories, with cosmetics and dietary-specific products seen as areas needing improvement. Food and beverages dominate local usage, whereas international brands maintain an edge in skincare and makeup. Media habits show balanced use of online (72%) and offline (74%) sources for product information, with social media playing a key role in brand discovery, 77% have found Lebanese brands through these platforms, and 62% have tried products after influencer endorsements. Looking ahead, consumers cite product quality, competitive pricing, and better availability as essential to driving future local consumption, while also calling for greater visibility and support for small businesses.
Check out the full report.
