Digital

In a world of constant data flow, how can you avoid the pitfalls of trying to analyse too much? Ipsos's latest white paper explores the shift towards digital-first approaches in order to find out not just more, but what's more important.

Online audience measurement body UKOM (UK Online Measurement Ltd.) has appointed Ipsos as the new supplier of the UK industry standard for online audience measurement from January 2021.

Ipsos and the World Economic Forum are launching a research program to track and decode public understanding and acceptance of new technologies across the globe

While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?

One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.

Human curation is more important than ever in an age of ‘Infobesity’ as it offers qualities that are not replicable by AI. We show how a fusion of AI synthesis and strategic human curation can help to drive business impact.

The third in The Future of Mobility series, Shared Mobility looks at the rise and development of car-sharing and ride-sharing.

Global awareness of cyberbullying is increasing, however 1 in 4 adults globally have still never heard of it.

The MENA region has some of the highest internet penetration figures in the world and a proliferation of high end devices. In parallel, operators have invested heavily in fixed and mobile broadband services to be able to deliver high quality experiences to customers.