Shopper

Lebanon Beirut Ramadan 2025
Shopper Survey

The 2025 Ramadan Handbook – Lebanon Edition

The 2025 Ramadan Handbook explores consumer behaviors, shopping trends, and attitudes towards advertisements, featuring five distinct personas that highlight the varied experiences of the holy month, as well as the top 10 most prominent Ramadan brands in the country.
shopping online
Consumers Survey

Shopping Redefined: How E-commerce is Reshaping Shopper Behavior in MENA

The changing shopping behaviors and e-commerce's impact on consumers in MENA.
Evolution of shopper behaviour | Ipsos | digital | ecommerce | omnichannel
Shopper Publication

The evolution of shopper behaviour in 2020

In this changing world, retailers need to adapt to remain relevant and competitive.
Black Friday | Cyber Monday | retail | Single Day | El Buen Fin
Shopper Publication

Black Friday: Still the superhero of the shopper’s year?

Looking ahead to Black Friday, which falls on November 29th this year, our new white paper takes us on a tour of the history of the prominent shopping event, setting out new challenges and how retailers can overcome them, as well as thoughts on the future of Black Friday.
new omnichannel world is changing shopper behaviour | Ipsos
Omnichannel Publication

Beyond price promotions

A new approach to Point of Sales activation
Understanding Lebanese Millennials
Millennials Survey

Understanding Lebanese Millennials

A glimpse into Lebanon's most disruptive generation.
Black Friday | Ipsos
Shopper Publication

Black Friday: Shifting its Centre of Gravity

Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?
The Evolution of Shopper Behaviour
Shopper Publication

The Evolution of Shopper Behaviour

Brands need to connect with shoppers in the moments that matter most.