The 2025 Ramadan Handbook – Lebanon Edition
The 2025 Ramadan Handbook explores consumer behaviors, shopping trends, and attitudes towards advertisements, featuring five distinct personas that highlight the varied experiences of the holy month, as well as the top 10 most prominent Ramadan brands in the country.
The report reveals that 9 in 10 Lebanese choose in-store shopping during Ramadan over online shopping. Despite the perception of ad overload, advertisements contribute to brand memorability and influence the purchasing decisions of 3 in 10 shoppers. When it comes to Ramadan personas, the “Content Explorer” (26%) makes up the largest persona in Lebanon. People who fit this persona are digital enthusiasts who engage deeply with Ramadan-related programs and content on social media.
Click below for the full Lebanon and MENA reports.
