Understanding Lebanese Millennials

A glimpse into Lebanon's most disruptive generation.

Building on the huge success of a previous regional study on the MENA region's millennials, Ipsos in Lebanon is launching a new syndicated study, this time targeting Lebanese millennials.

Millennials are the largest generation recorded, they make up 57% of the population in MENA, and the same applies for Lebanon. They are disrupting the status quo, and bringing about new trends and ideologies as well as a different way of living.

This study covers this generation’s use of technology and the internet, online shopping, their relationships with brands, as well as their lifestyle, behavior and attitudes, which allow brands to understand them and engage with them in a proactive manner.