In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.
This special tenth edition of our Signals digest recaps on the content we have featured across the series and looks back at some of the defining moments of the crisis so far.
It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
This latest syndicated study by Ipsos in South East Asia provides a deep dive on consumer, concerns, behaviors and emotions and uncovers key themes to ground and inform your brand and innovation decisions
![[PRESS RELEASE] - Malaysian Attitudes Towards Ageing](/sites/default/files/styles/hp_slider/public/ct/news_and_polls/2025-09/Ipsos%20Press%20Release_Malaysian%20Attitudes%20to%20Ageing_080825.png?itok=t5-5lcUI)
