The Ipsos Creative Excellence & Social Intelligence Analytics team discussed the key shifts and trends in festive campaigns provide key thought-starters to all the brand custodians who are responsible to shape future brand communications and campaigns
The latest findings from Ipsos find that Malaysians are consistently on the top among the 25 countries surveyed in supporting vaccine passports or similar health certificates to access the country and its public venues
Climate change, vacations and vaccine passports, President Biden’s first 100 days and the latest trends in South Korean society are some of the featured topics in this month’s round-up of research and thinking from Ipsos around the world.
Overall levels of concern about Coronavirus remain steady worldwide, but the underlying picture is unstable. Worries about Covid-19 are rising in a number of countries, while starting to decline in others.
A new global study by Ipsos, conducted online among adults across 30 markets between February 19 and March 5, 2021 shows that a Global Market Average of only 31% agree their government has a clear plan in place for how government, businesses and people themselves are going to work together to tackle climate change. A third, 34%, disagree.
Malaysians’ concern about Covid has been consistently high throughout the last year, but is now at its lowest level since September 2020, with mental and emotional health improving
Around the world people say they understand what actions they need to take to combat climate change, but do they really?
The latest Perils of Perception study by Ipsos looks at how the general public in 30 markets around the world perceive environmental action. We ask them what they might do in their own lives to tackle climate change, and compare the answers to the (sometimes confusing) scientific truth
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