In Malaysian society, college and university degrees hold immense value and are considered a crucial factor in determining one's success. 4 out of 10 Malaysians acknowledge improvements in the quality of education, while majority believe that schools have sufficient resources and facilities.
Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
Inflation has now been the top global concern in our What Worries the World survey for the last 17 months. However, worry about rising prices has declined for three months in a row, having dropped 3pp from June.
We are in the new normal in the post-GE15 period, characterized by the post-pandemic economic recovery. The top three issues concerning Malaysians – namely political/financial corruption, inflation, and unemployment – have stabilized at their constant levels since January 2023.
Despite government attempts to rein in inflation, it remains persistent as the second most worrying concern in Malaysia every month since June 2022. Consumer purchase intentions for household and big-ticket items have been on a downward trend since the beginning of 2023.
Nonetheless, Malaysians continue to stay optimistic about their country's direction.
Nearly half of Malaysians believe they live in a meritocratic society, where success depends on individual ability and efforts. This contrasts with an opposing view, held by a quarter of the population, who believe that external factors beyond individual control condition success.
Climate change, inequality, artificial intelligence… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
Ready for an intriguing perspective on Barbie? The Ipsos Malaysia Qualitative team takes you on an exploration of ‘Barbiecore’ – a global consumer trend that’s much more than a movie narrative.
During these challenging, post-pandemic times, Barbiecore brings a breath of fresh air by invoking feelings of joy, escapism, and resurging nostalgia. It's more than a doll or a movie; it's a movement embracing the power of femininity like never before.
Join us as we uncover how it harnesses a sensory brand strategy to captivate audiences, crossing borders, age groups, genders, and socio-economic lines. Let's step into the pink-tinged movement that is Barbiecore!
Malaysians, like other countries in Asia, have a positive attitude towards Artificial Intelligence (AI) and associated products and services. A younger population with the ability to adapt to the latest technology and the role technology plays in improving the quality of life in developing countries might be contributing to this outlook.
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