Climate change, inequality, artificial intelligence… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
Ready for an intriguing perspective on Barbie? The Ipsos Malaysia Qualitative team takes you on an exploration of ‘Barbiecore’ – a global consumer trend that’s much more than a movie narrative.
During these challenging, post-pandemic times, Barbiecore brings a breath of fresh air by invoking feelings of joy, escapism, and resurging nostalgia. It's more than a doll or a movie; it's a movement embracing the power of femininity like never before.
Join us as we uncover how it harnesses a sensory brand strategy to captivate audiences, crossing borders, age groups, genders, and socio-economic lines. Let's step into the pink-tinged movement that is Barbiecore!
Malaysians, like other countries in Asia, have a positive attitude towards Artificial Intelligence (AI) and associated products and services. A younger population with the ability to adapt to the latest technology and the role technology plays in improving the quality of life in developing countries might be contributing to this outlook.
![[PRESS RELEASE] - Malaysian Attitudes Towards Ageing](/sites/default/files/styles/hp_slider/public/ct/news_and_polls/2025-09/Ipsos%20Press%20Release_Malaysian%20Attitudes%20to%20Ageing_080825.png?itok=t5-5lcUI)
