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The Future of Research Expo 2016
On November 25, join us as we discover The Future of Research at a fun and unique, presentation-free event.
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Curiosity Newsletter - September 2016
In this issue, we bring you articles that reflect disruptive ways which organizations can remain relevant to consumers.
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Curiosity Newsletter - August 2016
In this issue, we dig deep into the lives of consumers. We understand that technology advances shrink our world, it is important to keep watching and listening to consumers.
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Curiosity Newsletter - July 2016
We often talk about Technology as if we are in a love-hate relationship with it. Yet for all that occasional hate we cannot deny the impact it has on our lives, both as marketers and as consumers. Technology has been an "enabler" in the past, supporting mainstream businesses and services as a "silent" partner. However, techology has now shifted to an "integrator" role, seamlessly taking over our lives.
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Defining Malaysians and Singaporeans
Urban Malaysians more Individualistic than Singaporeans. 41% of Malaysians prioritize Self, significantly higher to Singaporeans at just 29%
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Ipsos Global @dvisor – Zika Virus
In light of the most recent news regarding the spread of the Zika virus, Ipsos conducted a poll to gauge the level of concern about the virus among citizens of 27 countries around the world.
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Smarter Closed Loop Feedback
Many companies now deploy real-time Voice of the Customer or Enterprise Feedback Management (EFM) programmes.
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The Impact of GST
Over half of Malaysians have been impacted by GST when it comes to their shopping behaviour.
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4 Reasons To Do ‘In-The-Moment’ Research
One of the many strengths of mobile research is that it can happen in-the-moment, or close to the moment of people’s experience.