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Research Without Limits
Join Ipsos, the world's largest product testing advisor, as they take you through today's leading edge methodologies applied in product optimization.
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Connected Health: The Physcian's View
Ever wondered, what doctors really think about connected health?
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Get Fair or Fail: Why Fairness is Key to Business Success
Acknowledgement of customer experience (CX) as a driver of business performance is at an all-time high, with most companies making significant investments to meet their customers’ needs. But for many the question remains, how do you choose which customers or situations to prioritise?
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Empowering The Empowered Consumer
Today’s empowered consumers have more choices, greater knowledge and higher demands. They take charge of every aspect of their lives and seek innovations that fuel their desire for control.
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Device Agnostic Surveys a Necessary Evolution 2017
What are device-agnostic surveys? “Device-agnostic” implies that respondents can take in-browser surveys on any device they choose.
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The Role of Surveys in the Age of Behavioural Science
A challenge that market research is increasingly facing is why, in a world where behavioural science apparently suggests that are limits to what consumers tell us, do we continue to ask questions?
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The Age of Algorithm
It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another. From simple weighting of survey results to correct for sample imbalances to modelling the audiences to hard-to-measure media, the use of statistics and algorithms is increasing. In this White Paper, Andrew Green and Mario Paic explore some of these techniques.
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The Future of Research Expo 2016
On November 25, join us as we discover The Future of Research at a fun and unique, presentation-free event.
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4 Reasons To Do ‘In-The-Moment’ Research
One of the many strengths of mobile research is that it can happen in-the-moment, or close to the moment of people’s experience.