Consumers

The Ipsos SEA Ahead survey ran across Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam in May and June 2022

 A year of living with COVID-19, citizens in SEA continue to battle the concern on country economy

An Ipsos journey to study evolving consumer opinions and behaviours around the crisis in the 6 Southeast Asian markets.

A crisis such as the COVID-19 pandemic provides impetus for rapid change in consumer attitudes and behaviour as people cope with the changes in their environment.

This special tenth edition of our Signals digest recaps on the content we have featured across the series and looks back at some of the defining moments of the crisis so far.

Perceptions on high cost of food plus a shift of household purchase priorities in the latest findings by Ipsos

This latest syndicated study by Ipsos in South East Asia provides a deep dive on consumer, concerns, behaviors and emotions and uncovers key themes to ground and inform your brand and innovation decisions

Ipsos Strategy3 Malaysia released a Thought Leadership paper - "Rejuvenating Southeast Asian Economies through consumer spending" touching on what consumers and policymakers will need to consider and how to get consumers to spend at pre-Covid levels

Malaysia is still taking a day at a time whilst South East Asia neighbours are adapting to the new way of life.