Market Research

Join Ipsos, the world's largest product testing advisor, as they take you through today's leading edge methodologies applied in product optimization.

The strong growth potential of emerging economies, such as those within the Association of Southeast Asian Nations (ASEAN), continues to attract attention from global businesses.

A challenge that market research is increasingly facing is why, in a world where behavioural science apparently suggests that are limits to what consumers tell us, do we continue to ask questions?

A boost to the market research giant’s regional capabilities after Australia and India

Perceptions are Not Reality: What Malaysia and The World Gets Wrong

Urban Malaysians more Individualistic than Singaporeans. 41% of Malaysians prioritize Self, significantly higher to Singaporeans at just 29%

Over half of Malaysians have been impacted by GST when it comes to their shopping behaviour.

The French Market Research company celebrates their 40th Anniversary with events in their 87 global offices, including Malaysia.

Effective 8 April 2015, Joseph Chua, Healthcare Leader of SiMa and Katharine Davis, Marketing Leader and Executive Director of Malaysia, will take on the roles of Managing Director of Singapore and Malaysia respectively.