Understanding Asia - End of the Year Review

A message from Arun Menon - Managing Director, Ipsos Malaysia

Dear Clients, Colleagues and Partners,

We are almost at the end of the year. 2023 started with much hope since the difficult years were behind us. However, new challenges arose, such as the conflict in the Middle East, adaptation to AI advancements, and existing problems like inflation, the cost of living crisis, geopolitical tensions, and climate challenges have intensified. In our Understanding Asia Year in Review newsletter, Ipsos experts share their latest global research, reflecting on the events 2023, how consumers and citizens reacted, and what to expect in 2024. 

Our latest Ipsos POV - Conversations with AI features Ipsos AI experts discussing how to bring together the best of human intelligence and AI and evaluate AI based on the fundamental criterias of Truth, Beauty, and Justice. Ipsos Malaysia's e-commerce landscape report showcases how the industry is coping with the post-pandemic world when consumers are out and about. Lastly, our latest press release highlights the Scam surge in Malaysia, where Ipsos observed that half of Malaysians or someone in their family encountered a scam, mostly through phone calls or WhatsApp. 

Thank you for trusting Ipsos. Our commitment to curiosity and collaboration makes partnerships exceptional.    

Here's to another year of shared success and progress. 

Merry X’mas to all those who are celebrating and Happy Holidays.

Thank you for your continued support and partnership this year.

Wishing you a peaceful and happy festive season and look forward to catching up with you in 2024.

Arun Menon
Managing Director, Ipsos in Malaysia

Understanding Asia - A Year in Review

Hamish Munro, Ipsos APEC CEO, introduces Understanding Asia. A four minute look at notable events from the past twelve months. With particular relevance for the APEC region, this video dives into the data to help make sense of the emerging themes and what signs are pointing to a more positive outlook for 2024.

Featured 2024 Ipsos Reports

You've watched the video, now take a deeper dive into the data. The Understanding Asia Review of the Year wouldn't be possible without the exhaustive, expert research carried out by the Ipsos researchers and their global partners. Below we list the Ipsos reports whose data was used to help inform the narrative and provide some clarity to a turbulent 2024.