Global Trends

This is our broadest edition ever, covering 50 markets, 87% of the global economy and 70% of the global population. It reveals as much continuity as change.

A New World Disorder?

Navigating a polycrisis

We’re entering a ‘new world disorder.’ We can no longer afford to focus on the big issue at hand, because there are many interrelated issues at play


As we enter 2023, we’ve emerged from a global pandemic only to find ourselves immersed in a looming financial crisis, a climate crisis, a war waged by Russia on Ukraine – which is causing an energy crisis – and long-standing inequalities blooming into geopolitical crises around the world.

“The biggest concern: an economic crisis that is sharpening an economic divide and raising questions around the role of business. The major challenges facing people give businesses and institutions a clear mandate to offer plans and solutions, which will differ from market to market.”

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Activate the Trends

We interviewed more than 48,000 people across 50 markets representing 87% of the global economy and 70% of the global population.

Previous editions

2021: Aftershocks and continuity

2020: Beyond the pandemic (Pandemic 8-country report)

2020: Understanding Complexity 

2017: Fragmentation, Cohesion & Uncertainty 

2014: Navigating the New

The Ipsos Global Trends Team

Matt Carmichael | Jennifer Bender | Nick Chiarelli | Mike Clemence | Philip Ryan | Billie Ing

Explore the trends

Macro Forces

Global Trends in Climate Antagonism

Global Trends in Conscientious Health

Global Trends in Brand Communication Authenticity is King

Global Trends in Privacy and Technology Data Dilemmas

Global Trends in The Technology Dimension


Global Trends about Peak Globalization

Global Trends about Polarization A Divided World

Global Trends about Capitalisms Turning Point

Global Trends in Reactions to Uncertainty and Inequality

Global Trends in marketing and advertising The Enduring Appeal of Nostalgia

Global Trends in human behavior Search for Simplicity and Meaning

Global Trends Healthcare Choice

Our report tells a story from the topline data. For technical details, please see the full methodology. For a deeper dive into demographic differences, regional analysis and sector- or market-specific insights please contact us for a custom analysis of this incredibly rich data source.