Global Trends

A free, data-driven research report of actionable insights into the key global trends driving the future for your business, government and organization.

A New World Disorder?

Navigating a polycrisis

Welcome to Ipsos Global Trends. This programme, which has been running since 2013, provides the evidence and data needed to inform decisions across a range of plausible future scenarios.

In February 2023 we launched our last major publication which highlighted a ‘new world disorder.’ We were no longer able to afford to focus on the big issue at hand, because many interrelated issues were at play. We had emerged from a global pandemic only to find ourselves immersed in a looming financial crisis, a climate crisis, wars and conflicts – which were causing further crises – and long-standing inequalities were blooming into geopolitical crises around the world.

This Microsite details our full trends framework launched in February 2023, alongside commentary about what this means for governments, businesses, and organisations. You can also find our archive of reports back to 2013.

However, as 2023 draws to a close, and the polycrisis grinds on we have launched a short update, which shows signs that crises are causing people to retreat and focus more inwardly on themselves and their world rather than on the broader problems swirling around them.

Click here to access the November 2023 update

Download the full Ipsos Global Trends Report from February 2023

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What are the global trends

We interviewed more than 48,000 people across 50 markets representing 87% of the global economy and 70% of the global population.

Global Trends Archive

2021: Aftershocks and continuity

2020: Beyond the pandemic (Pandemic 8-country report)

2020: Understanding Complexity 

2017: Fragmentation, Cohesion & Uncertainty 

2014: Navigating the New

The Ipsos Global Trends Team

Jennifer Bender | Matt Carmichael | Nick Chiarelli | Mike Clemence | Philip Ryan | Billie Ing

What are the Global Trends

Macro Forces

Global Trends in Climate Antagonism

Global Trends in Conscientious Health

Global Trends in Brand Communication Authenticity is King

Global Trends in Privacy and Technology Data Dilemmas

Global Trends in The Technology Dimension


Global Trends about Peak Globalization

Global Trends about Polarization A Divided World

Global Trends about Capitalisms Turning Point

Global Trends in Reactions to Uncertainty and Inequality

Global Trends in marketing and advertising The Enduring Appeal of Nostalgia

Global Trends in human behavior Search for Simplicity and Meaning

Global Trends Healthcare Choice

Our report tells a story from the topline data. For technical details, please see the full methodology. For a deeper dive into demographic differences, regional analysis and sector- or market-specific insights please contact us for a custom analysis of this incredibly rich data source.