Global consumer perceptions on obesity
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Global consumer perceptions on obesity

Global consumer perceptions on obesity: Ipsos reveals findings for World Obesity Day

New global syndicated survey highlights a striking contradiction at the heart of how obesity is understood, especially by those living with it.

A story of internalised stigma – and a call for empathy

Key findings highlight:

  • The central conflict: why two-thirds of people living with obesity blame themselves, despite recognising it as a medical condition
  • Critical blind spots: the gap between worry and knowledge of obesity-related health risks
  • The "eat less, move more" narrative: how society – and healthcare – reinforces outdated beliefs
  • The hidden toll: how obesity impacts satisfaction across 12 key life dimensions
  • The action paradox: high motivation, misdirected effort, and the emotional barriers to seeking care

Comprehensive data, country breakdowns & real voices

The syndicated Global Perceptions of Obesity Study report delivers:

  • Insights drawn from 14,500 people in 14 countries
  • Perceptions of people living with obesity vs people not living with obesity
  • 14-country comparisons highlighting where perceptions diverge
  • Demographic deep-dives: influence of age, gender & employment status
  • Social listening insights, adding authentic context to the survey data
  • Comprehensive appendix with country-level data

ACCESS OUR FULL REPORT

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