New Year's Eve: Staying in is the new going out

According to a new Ipsos poll, conducted on behalf of Netflix, 77% of parents are planning to stay in.

Staying in is the new going out, according to a recent online survey conducted by Ipsos on behalf of Netflix, with 77% of parents with a child age 3 – 13 saying that they are planning to stay in this New Year’s Eve compared to only 23% who are planning to go out. Parents over the age of 35 are much more likely to plan on staying in this year (80% vs. 69% of parents age 18-34).

When asked how late they intend to let their child stay awake on New Year’s Eve, just over half (52%) say they will let their kids stay up until midnight. One in five say that their child will be able to stay up later than their normal bedtime, but not as late as midnight (22%), while slightly fewer report their children will be in bed at their normal bedtime (18%). Only one in ten are not sure yet (9%).

Nearly all parents surveyed agree that it is important for them to have family traditions with their children (95%) and 90% further agree that they like the idea of having a special tradition with their child/children on New Year’s Eve. Nearly nine in ten (87%) also believe New Year’s Eve is an important time to spend with family.

How Children are Watching Content

Very few parents report that their children do not ever watch content (2%). When asked how their children typically watch content, streaming is most common (65%), followed by 54% of parents who say their children watch content on live TV. A third of parents say their children also watch content on-demand/pre-recorded TV (33%) and via DVD/blue ray players (33%), while six percent mention some other medium.

Among the parents who say their children watch content via streaming, the majority (57%) say Netflix is their preferred streaming service for their child/children to watch.

About the study
These are the findings from an Ipsos poll conducted November 14 – 19, 2018 on behalf of Netflix. For the survey, a sample of 1,065 adults ages 18 and over from the continental U.S., Alaska and Hawaii was interviewed online, in English. In order to qualify for the survey, respondents had to have a child between the ages of 3 – 13 living at home.