• Ipsos
  • Insights Hub
  • The Power of the Patient's Voice: The Importance of PROs in Real-World Evidence

The Power of the Patient's Voice: The Importance of PROs in Real-World Evidence

Exploring the landscape of patient-reported outcomes (PROs).

Real-world evidence (RWE) is increasingly moving to the forefront of discussion regarding clinical development, and determination of treatment efficacy. 

The topic of patient centricity has become increasingly prominent, as patients are asking for greater transparency and active involvement to feel more empowered as decision makers. Within the real-world evidence space, small incremental changes have been made to increase the use of the patient voice in regulatory applications. 

However there has been a more significant shift in the utilisation of patient voice in RWE studies and publications.

In this white paper, we explore the landscape of patient-reported outcomes, including how they are being used and how to implement them to enhance your understanding of patients.

Access the white paper

More insights about Health

Related news

  • [Webinar] KEYS: Battle For Attention
    Communication Events replay

    [Webinar] KEYS: Battle For Attention

    In an era dominated by ad-skipping, multi-screening, and media fragmentation, the challenge for today’s marketer is no longer just “Who am I reaching?” but “Am I reaching them at all?"
  • Where is metabolic medicine heading
    Healthcare Events replay

    Where is metabolic medicine heading – and what do you need to know?

    What happens when pipeline promise becomes market reality? During this PBSS webinar, Scott Morano and Roberto Cortese expertly guide viewers through the recent transformations in metabolic therapeutics for obesity, diabetes and MASH, and where the field is heading next.
  • KEYS: Screen time
    Media Measurement Events replay

    [WEBINAR] KEYS: Screen time

    At our first KEYS webinar of the year we’ll be looking at what’s really happening on screens these days. What’s changing? What’s enduring? And how can businesses do better when it comes to engaging with people on their screens, in real time?