Generations

Generations, Sports, Work… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

Explore the Ipsos Generations Report 2026: Continuity vs Rupture. Our fourth edition examines population decline, shifting milestones, and generations at work.

At the next episode of our KEYS webinar series, we’ll be launching the fourth edition of our Ipsos Generations Report.

In five charts, Melissa Dunne looks at how MAGA-style politics are boosting and, in some cases, hobbling leaders around the globe.

Rejuvenating a Heritage Brand for Gen Z in North America

Equality, Education, Wellness … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

Attitudes about corporate ESG, DEI programs diverge and converge across regional and generational lines.

Generations, ESG, Fandom … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

The third edition of the Ipsos Generations Report explores the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.