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Shifting dimensions
This segmentation represents the ‘here & now’ within the current political and socio-economic context.
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Where brands and retailers should place their bets this holiday shopping season
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
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Nutrition in a pill: Europeans’ attitudes towards food supplements
Ipsos European Public Affairs' findings show that food supplements and vitamins have become an essential part of European consumers’ lifestyle
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Global consumer confidence remains muted
Expectations Index continues its decline as sentiment remains low among the world’s most advanced economies.
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We’re more than our senses: Taking product development to the next level
The total product experience is driven by more than just sensory signals.
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Salaries are lagging behind inflation… for now
New Ipsos polling finds almost 1 in 3 employees, on average, across 28 countries would seek a wage bump, or more money elsewhere, if red-hot prices don’t cool off soon.
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Four ways to future-proof your brand during inflation
We already said marketing investments are the way to go. Here’s four we recommend.
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What Consumers Are Saying About the Celebrity-Owned Cosmetics Market
Insights from social data reveal how the internet really feels about the explosion of celebrity-owned brands.