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Ipsos Update - May 2022
Happiness, Identity, and global reactions to the war in Ukraine are among the featured topics in this month’s edition. Also featured: our Earth Day 2022 reports, our latest white paper on regulating compliance and our post-election analysis from last month’s French presidential election.
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Why Brands Need Social Insight Beyond Mainstream Social Media
Social intelligence requires more data than mainstream social media sites; user generated data help brands get a complete, accurate picture of consumers.
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People around the globe support shift away from fossil fuels
84%, on average, across 30 countries want their country to move towards more climate-friendly energy sources.
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Future of Insights: Closing the Consumer Consciousness Gap
A new survival strategy in an increasingly volatile world.
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How Lead Users Can Help You Ride the Innovation Wave
Synthesio CMO Allen Bonde discusses how to identify lead users as sources commercial innovation opportunities.
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[WEBINAR] Being Woman: a Dutch perspective
What does it mean to be a Dutch woman? What do they feel, do and have? But more importantly: how can we connect to them?
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Closing the Consumer Consciousness Gap
Webinar: A new survival strategy in an increasingly volatile world