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Putting in the Effort: Why treating customers fairly is key to business success
Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
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[WEBINAR] CX Service Design
Learn how to design great experiences that drive your desired customer behaviours.
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Opinions about AI vary depending on countries’ level of economic development
Ipsos survey for the World Economic Forum unveils mix of positive feelings and concerns about AI’s impact on people’s lives.
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Got30: An Ipsos vodcast
Got30 is a vodcast answering some of the questions we get asked by clients about Customer Experience and Channel Performance. We publish new videos every other week.
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[WEBINAR] CX Service Design
Learn how to design great experiences that drive your desired customer behaviours
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Ipsos Update - January 2022
We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.
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Up close and personal: Humanising omnichannel
Humanising omnichannel means seamless customer journeys are just the start.
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Despite the increase in extreme climate events, citizen mobilisation for climate change is not growing
A key player in the energy sector on an international level that has committed to the goal of reaching carbon neutrality by 2050, EDF presents the findings of an opinion study of groundbreaking scope conducted for the 3rd consecutive year by Ipsos in 30 countries across five continents, covering two-thirds of the world’s population and featuring the biggest CO2 producers. Every year, EDF publishes an international status report on opinions, knowledge, expectations and levels of engagement in relation to climate change, as matter for reflection and to contribute to the constructive search for solutions for the future.
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Building the business case for AI-enabled consumer intelligence
Social listening 2.0 is here. AI-enabled consumer intelligence solutions enable market research and insights pros to spot trends and stay ahead of the market.
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Consumers worldwide report experiencing higher prices
In 30-country survey, two-thirds say they now pay more for transportation, food and drink, and utilities than they did six months ago.