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Looking back on a successful Getting Together Celebration
A casual get-together in the afternoon of Thursday 29 November.
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Black Friday: Shifting its Centre of Gravity
Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?
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Mystery Shopping is not a mystery: this is how you use it effectively
Published in Adformatie on 28 September 2018.
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Ipsos acquires 4 global divisions of GfK Custom Business Research
The acquired divisions are: Customer Experience; Experience Innovation; Health and Public Affairs
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Last Impressions Also Count
How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
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Ipsos Update - September 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. September’s edition features new papers on mystery shopping in the luxury industry, in-app advertising, and affluent travel, as well as case studies on social media data in India and current economic and demographic trends in Serbia.
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Mystery Shopping
Offering an outstanding customer experience and delivering fully on your brand promise helps achieving profitable growth. An excellent Mystery Shopping program is your key to success.