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1 in 3 would rather live without sex than without a mobile phone. How does this affect the Customer Journey?
For many people the mobile phone and social media are indispensable. Especially the chat and messaging functionalities are popular. Under the influence of these applications, there is a growing need for constant communication with each other. And that does not only affect communication between friends and acquaintances, but also business communication between companies and customers.
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Second successful How Brands Innovate in… event
On the 15th of March Ipsos organized it’s second How Brands Innovate in.. event in Amsterdam, called How Brands Innovate in .. the USA.
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Global Consumer Confidence Ties Record High
March's global consumer confidence Primary Index has risen to 50.6 to tie January 2018's record high.
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Social talks around 'Week zonder vlees'
This week social media are jam-packed with posts about the national ‘Week Without Meat’ initiative. Ipsos has mapped out how extensive this buzz is precisely.
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International Women’s Day: Global Misperceptions of Equality and the Need to Press for Progress
To mark International Women’s Day, and in the wake of the #metoo campaign, a new global study by Ipsos in collaboration with International Women’s Day across 27 countries highlights the level of concern people around the world have about a number of equality issues.
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Neuroscience reveals most successful Super Bowl Adds
We equiped football fans with the latest Shimmer Biometric technology to capture their emotional reactions to Super Bowl ads. Some of them which were loved the most, didn't score that well in terms of emotional pay off. How come?
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What's the world's attitude towards transgenders?
Citizens in 23 countries polled:
The majority of respondents not only believe society is becoming more tolerant towards transgender individuals, but that governments should do more to protect these individuals. -
Ipsos Update - March 2018
Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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The Economic Pulse of the World - February 2018
The average global economic assessment of national economies surveyed in 28 countries is down one point this wave with 48% of global citizens rating their national economies as ‘good’.