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Exceeding customer expectations around data privacy will be key to marketers’ success, new studies find
Two landmark studies – commissioned by Google in association with Ipsos and Boston Consulting Group (BCG) – have provided unique insights into the complex and contradictory attitudes customers have to privacy online, and the opportunities brands have to reconcile those tensions1. They have also shown how the most digitally mature marketers are best placed to respond to these shifting customer dynamics, being twice as likely to grow their market share over a 12-month period compared to less digitally mature marketers2.
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Creating a sense of presence: The power of virtual and augmented reality
Exploring the demand for more immersive experiences as we move into a more digital world.
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Ipsos appoints Irena Petric as Service Line Lead Audience Measurement & Media Development Netherlands
On the 1st of October Irena Petric will start as Service Line Lead Audience Measurement & Media Development Netherlands at Ipsos.
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Ipsos Update – September 2021
This month we feature new research on women in advertising, wellbeing in India, alongside updates on world opinion on globalisation, economic recovery, exercise and sports, and more.
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Women in Advertising
The power of positive representation for a better society and a more successful brand
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The Operational Angle: An Ipsos podcast
A monthly podcast on data collection methods in market research.
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What Worries the World? August 2021
New highs for Coronavirus concern in some countries underscore the unstable pandemic environment.
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Global consumer sentiment growth has nearly halted
Consumer confidence is down in the world’s two largest economies