Search
-
Launch of Ipsos PersonaBot, a groundbreaking AI-powered solution to enhance segmentation research
Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.
-
A Dose of Digital: Can Pharma Make DTx a Healthy Business?
Digital therapeutics (DTx) are emerging as a potential game-changer in healthcare, offering evidence-based digital interventions to help prevent, manage, or treat specific conditions.
-
[Webinar] KEYS - Generation myths and demographic realities
The next episode of our KEYS webinar series finds us exploring how businesses can foster genuine connections with diverse generational groups and take the right steps right now to prepare for tomorrow’s population realities. We’ll be sharing the findings from our new Ipsos Generations Report and inviting your questions along the way
-
Global Attitudes to Refugees
A new 52-country survey from Ipsos and UNHCR for World Refugee Day 2024 reveals enduring public support for refugees, alongside stark variations in attitudes.
-
The Ipsos AI Monitor 2024: Changing attitudes and feelings about AI and the future it will bring
Is Artificial Intelligence a friend or a foe? People are unsure whether to be excited or nervous about a future with AI.
-
Ipsos Pride Survey 2024: Gen Zers most likely to identify as LGBT+
Our new survey across 26 countries finds gender, generational and geographical divides on everything from same-sex marriage to brands supporting the community
-
Data Dive: Coronavirus crisis leaves scars, lessons in its wake
Four years after the WHO first declared a global health emergency we look at how views on everything from inflation to mental health have changed since 2020.
-
ESG in life sciences as a hidden driver for brand success
There is a growing belief among the public that private corporations should also take responsibility for environmental, social, and governance (ESG) issues; these factors are no longer solely the responsibility of the public and governments. While certain business sectors are perceived as having a heightened obligation to diminish their environmental footprint (particularly energy companies, automobile manufacturers, airlines, and public transport providers), no industry can evade the necessity to act responsibly. -
Ipsos and I&O Research join forces as Ipsos I&O
As of January 8, 2024, we will join forces with I&O Research. Ipsos acquires all shares of I&O Research and continues under the name Ipsos I&O.