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Ipsos Update – November 2022
Emerging risks, hybrid working and resilience in Ukraine… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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ESG: The Corporate North Star
The Purpose of purpose: having a clear vision about the kind of company you are is increasingly important in the ‘war for talent’, among generations who want to make a difference in their daily lives.
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Introduction to the Sixteenth sitting
Some would think it an understatement to say that the latest Ipsos' Reputation Council sitting takes place against an uncertain global backdrop. We seem to be in a perfect storm of social, political, and economic upheaval – the war in Ukraine, supply chain bottlenecks feeding inflation, and the lingering impact of Covid-19 are but a few of the factors impacting the world.
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Crisis Management
With such high expectations of businesses, there is much more room for perceived missteps and loud criticisms from various stakeholders.
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Social Media Conundrum
Corporate communicators must determine whether the risks outweigh the rewards of communicating on social media.
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Ipsos ranked as the most innovative full-service research agency in the world, for the fourth consecutive year
For the fourth consecutive year, GreenBook Research Industry Trends (GRIT) ranks Ipsos as the most innovative full-service research agency in the world.
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Customer Perspective: An Ipsos podcast
Customer Perspective is a podcast exploring all things Customer Experience and Channel Performance. We publish new episodes every week/couple of weeks.
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A significant rebound in consumer intention to travel: 71% of Europeans will be traveling this summer
Europ Assistance (“EA”) announced the international findings of their 21st edition of the Holiday Barometer. The survey was conducted by Ipsos among 15,000 people across 15 countries. It tracks global travel trends. The survey was taken between April 26 and May 16, 2022.
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AI Meets Consumer Insights: Welcome to the era of AICI
More data sources, processed by teams of human and machines, bring AI-enabled consumer intelligence to the enterprise.