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Global predictions for 2022
Following a challenging 2021, people around the world are optimistic that 2022 will be a better year.
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Consumers worldwide report experiencing higher prices
In 30-country survey, two-thirds say they now pay more for transportation, food and drink, and utilities than they did six months ago.
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Covid-19: Will the pandemic ever end and how will we know?
There is no consensus on what would signal the end of the pandemic. In most of the 33 countries surveyed, the majority don’t expect it’ll happen any time soon.
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[WEBINAR RECORDING] KEYS - The year in review: Making sense of 2021
This Ipsos webinar series is dedicated to helping our clients better understand the dynamics of today as they …
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Harnessing the Power of Data
The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.
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Politieke barometer week 48
Weinig verschuivingen in zetelaantallen ondanks onvrede over coronabeleid
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Ipsos Update – December 2021
This month’s edition features stories on how global values are shifting, international threats and responses, the COP26 climate change conference, today’s retail environment, and perspectives on women’s experiences.
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Social Listening 101: How to understand consumers
Understanding consumer preferences and behaviors is the backbone of all good go-to-market, brand, and innovation strategies. It’s the foundation for attracting and retaining customers, and delivering experiences and products that exceed expectations – especially important now that empowered consumers have more choices, greater knowledge, and higher demands. But today’s pace of change and the explosion of digital channels have made it difficult for marketing and insights pros to keep up.
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Being Woman: From equality to freedom
A cultural perspective of femininity and empowerment in China, France and USA.
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Hacking, natural disasters seen as biggest threats facing world next year as fear of health epidemic subsides
Ipsos poll for Halifax International Security Forum finds wide gap between citizens’ level of concern about cyberattacks and epidemics and their confidence in governments’ ability to address them.