Ageing

The longevity shift
Healthcare Publication

The longevity shift: strategic implications of the longevity medicine revolution

Turn longevity from trend to strategy: where should pharma play - and how to win?
From Silent Epidemic to Measurable Value
Healthcare Publication

From Silent Epidemic to Measurable Value

Rethinking Alzheimer’s Through a Health Systems Lens
17.11.25
Ageing, Healthcare, Gaming… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
Ageing Publication

Ipsos Update – August 2025

Ageing, Healthcare, Gaming… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
Old age begins at 66, but six in ten say they are not looking forward to it
Global Advisor Survey

Old age begins at 66, but six in ten say they are not looking forward to it

New research across 32 countries dives into global attitudes to ageing, with 57% on average saying they are not looking forward to old age.