Automotive

Quantifying the connection between quality and loyalty in automotive purchase.

As people are getting ready for long journeys to start their summer vacations, the VINCI Autoroutes Foundation has published the results of the 2020 Responsible driving barometer survey. Conducted by Ipsos among 12,400 people in 11 European countries, this wide-ranging survey provides an overview of the behaviour and perceptions of Europeans behind the wheel. It makes it possible to monitor the evolution of risky behaviours and good practices in order to better target prevention campaigns in European countries.

Lessons and challenges from the automotive industry.

This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on the future of mobility, world affairs, survey sampling and global infrastructure.

Our new paper explores the latest consumer thinking around the three main mobility trends, their impact on the automotive industry, and what this means for the future.