Trends & Prospective

In a new article, Melissa Dunne takes a look back at some of the most interesting insights of the year and look ahead to what might be next.

The Ipsos Predictions Survey 2026 finds 71%, on average across 30 countries, think things will look up next year but people are split on whether the worldwide economy will be stronger (49%) or not (51%).

What do futurists believe, and how do their views differ from the typical global citizen?

Ipsos’ largest public survey in its history. 50,000 interviews, 50 markets, 74% of the world's population and 90% of the world's Gross Domestic Product.

However, people expect climate change to worsen in 2024, the Ipsos Predictions survey finds

Our experts and their guests chat about culture, emerging trends, product innovation, customer experience and much more.

We are releasing this report ahead of COP28 and have found that attitudes towards purpose are declining for the first time in a decade. People are focusing more inwardly on themselves and their world, rather than the broader problems surrounding them. The polycrisis, which includes political uncertainty, climate change, and war to name just a few, has arguably worsened, leading to a lower priority on environmental concern and brand/value alignment among citizens in many countries. Our end of year update reflects this sentiment, and in the increasing sense of pessimism we felt as we wrote this report.

How to surf between constants and changes.

With a trend report based on extensive qualitative research, the expert-curated auction platform - in collaboration with Ipsos - predicts what we can expect in 2023 in the field of art, fashion, design, interior design, luxury items and collectibles.