Campaign

Old man wearing mask | Ipsos | Covid-19 | Coronavirus
Coronavirus Publication

COVID-19: The Creative Fightback

How brands can help people to win the war to survive, then revive.
Mouldy burger | burger King | Ipsos | Breaking the Mold: Is Risky Creative Effective?
Marketing Publication

Breaking the Mould: is risky creative effective?

Burger King’s marketing has attracted applause and acclaim for their collaboration with some of the best creative agencies on the planet. Is it paying off?