Marketing

In his book, How Brands Grow: What Marketers Don’t Know, Byron Sharp outlines a theory about brand marketing and offers marketers several rules to follow to achieve brand growth. Specifically, Sharp asserts that it is penetration growth and not loyalty that is critical to brand success.

Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed 1,226 marketing practitioners across the UK, US, Canada and Australia.

A new Ipsos study for the European Commission exposes persistent unfair practices in the EU’s digital markets. The findings make a powerful case for the Digital Fairness Act, and the urgent need to rebuild trust.

Isabelle Fortin shows how leveraging empathy-driven marketing can foster genuine connections with consumers and power creative effectiveness and brand success.

How to build brand success across generations with the power of empathy

Reaching the middle ground with insights from Ipsos’ ESG segmentation continuum.

Ipsos @ Cannes Lions 2024

The next episode in our KEYS webinar series is all about getting closer to how we all feel – as citizens, consumers or customers.

Introducing Ipsos' unique demand space segmentation approach