Unlock Brand Success with ESG

Are you a brand, marketing or sustainability manager? Yes? Then this event is for you!

On the 11th of July Ipsos NL is hosting a summer inspiration event (in English) that will show you how you can unlock your Brand Success with ESG.

“WHAT to know while implementing an ESG strategy in the context of the current polycrisis”

Emmanuel Probst, Global lead - Brand Thought-Leadership at Ipsos
Adjunct Professor at the University of California at Los Angeles

Dr. Emmanuel Probst

“After years of over-consumption, we aim to buy more responsibly, keep products longer, and give these products a second life once we dispose of them. Brands must implement responsible business practices that are considerate of the environment and encourage repairing, recycling, and reselling their products”

Navigating the Polycrisis: Drive Your Brand's Success with an Impactful ESG Strategy

As we emerge from a global pandemic, we find ourselves amidst a complex and polarized polycrisis. High inflation, political polarization, an impending financial crisis and alarming climate change issues have created a challenging landscape. In this context, consumers demand more from brands than just products – they want to see positive contributions to our world. Emmanuel will guide you through Ipsos' latest insights on people's beliefs, behavior, and expectations regarding ESG initiatives. Discover how to effectively incorporate ESG into your brand strategy and drive unprecedented success.

 “HOW to build and integrate an ESG strategy with successful marketing and communication”
 

Herman Toch, Owner of FLRISH - We focus on the HOW of purpose
A strategy and communication ecosystem built on 2 pillars: purpose and attention

Herman Toch

“ESG. Put your money where your values are”

Integrating ESG into your marketing and communication: A strategic approach for success. 

Many companies and brands consider ESG an obligation. Something a brand must do to keep its license to operate. We look at ESG with fresh eyes. We see it as a major opportunity.  It creates brand strength, inspires innovation and helps drive relevance in the world of today. To unlock this ESG potential, a brand must be authentic and clever in the way it integrates ESG in strategy and communication. Because it can also go terribly wrong. Herman will show you how to integrate ESG in your brand marketing.

About Dr. Emmanuel Probst
Emmanuel is Global Lead, Brand Thought-Leadership at Ipsos, Adjunct Faculty at the University of California at Los Angeles (UCLA) and a Wall Street Journal Bestselling author. His latest book Assemblage – The Art and Science of Brand Transformation is endorsed by Jonah Berger, Martin Lindstrom and Rory Sutherland among others.  Emmanuel holds an MBA in Marketing from the University of Hull, United Kingdom and a Doctorate in Consumer Psychology from the University of Nottingham Trent, United Kingdom.

About Herman Toch
Herman Toch is a brand strategist and specialized in advising companies on purpose and community-building entrepreneurship. Herman started his career at the Vlerick Leuven Gent Management School.  He gained international experience as VP Global Marketing at Douwe Egberts and was Global CEO of Censydiam. He advises brands such as Heineken, Philips, Heinz, VMMa and the Colruyt group. Herman wrote several successful books on socially-building entrepreneurship: Transformeren om te overleven, Happy Profit, The Positive Sum Game.