Brands

Brand Purpose: What’s the Point of You?
Brands Publication

Brand Purpose: What’s the Point of You?

Brand purpose has been one of the most hotly debated marketing topics of the last ten years, celebrated as a business model for growth and debunked as cod strategy in equal measure.
From Dashboards to Decisions: Introducing MyBVC AI
Brands Publication

From Dashboards to Decisions: How HI+AI Transforms Brand Tracking into Actionable Intelligence

Discover how blending Human Intelligence with Artificial Intelligence turns static brand equity metrics into a dynamic, forward-looking system that drives real business decisions.
Marketing Anchors: The case for capability in an era of transformation
Brands Publication

Marketing Anchors: The case for capability in an era of transformation

Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed 1,226 marketing practitioners across the UK, US, Canada and Australia.
KEYS: an Ipsos webinar series
Brands Publication

KEYS: an Ipsos webinar series

Ipsos' KEYS webinar series is dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow.
Know the New America & Beyond: February 2026
Politics Survey

Know the New America & Beyond: February 2026

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.
Unlock your Brand’s Online Potential and Make Every Interaction Count
User Experience News

Unlock your Brand’s Online Potential and Make Every Interaction Count

Ipsos Launches UX Brand Impact Audit to Quantify the Direct Link Between Digital UX and Market Share.
Know the New America & Beyond: January 2026
Politics Survey

Know the New America & Beyond: January 2026

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world
The Excess Factor
Brands Publication

The Excess Factor

How Small Brands Can Leverage Equity to Challenge Leaders.
From Noise to Noteworthy
Advertising Publication

From Noise to Noteworthy

Winning the battle for memorable attention in advertising.
The Context Advantage: Winning the moments that matter
Brands Publication

The Context Advantage: Winning the moments that matter

How Contextual Brand Equity reveals hidden growth opportunities
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