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News & Events

Society

Majorities in all countries now support banning under-14s from using social media

Concern about youth mental health is widespread and views on the role of AI and technology in schools are divided, according to the 2025 Ipsos Education Monitor.
15 September 2025
Society

Attitudes to ageing

Old age begins at 66, but one in two New Zealanders say they are not looking forward to it
10 September 2025
Society

Ipsos New Zealand Issues Monitor - Feb 2025

Ipsos New Zealand has released the 27th edition of the Ipsos Issues Monitor which tracks the issues most important to New Zealanders today and which political parties are best able to manage them. The survey has been running since 2018.
20 March 2025
Society

International Happiness Day - A New Zealand Edition

77% in New Zealand are happy and 23% unhappy. Only six countries are happier than Kiwis in our survey of global happiness. Explore the findings to see how New Zealanders are feeling.
20 March 2025
Consumer & Shopper

Demystifying Mystery Shopping

Why organisations use Mystery Shopping, and its role within Customer Experience Measurement research
14 March 2025
Society

2025 International Women's Day 30-country Survey

Ipsos NZ releases localised findings of a new 30-country study for the 2025 International Women's Day. More than half of New Zealanders think things would work better if more women held positions of responsibility - 57% of New Zealanders agree that things would work better if more women held positions with responsibility in government and companies. Additionally, 42% New Zealanders also define themselves as a feminist. This is significantly higher than the 30-country global average* (38%).
6 March 2025
Society

Ipsos New Zealand Valentine's Day - Love Life Satisfaction 2025

According to Ipsos’ recent Global Love Life Satisfaction poll across 30 countries, New Zealanders report high levels of love satisfaction. The poll brings together how people feel about love, romance and relationships.
12 February 2025
Society

Ipsos New Zealand Housing Monitor 2025

Ipsos New Zealand has released its Housing Monitor 2025, part of the latest Ipsos Global Advisor study. More than 22,000 people across 30 countries were surveyed, including approximately 1,000 people in New Zealand.
28 January 2025
Society

Growing your brand through societal impact

In our latest Ipsos Views paper, we draw on our research to highlight the impact societal benefits can have in driving brand growth. We also outline three ways to grow your brand with the infusion of societal benefits: Connect societal expectations with category motivations, Position societal benefits as co-benefits, and Leverage the halo effect.
18 November 2024
Society

Ipsos NZ Mental Health Day 2024 – New Zealand report

Our latest Health Services Report finds mental health as the biggest health problem facing New Zealanders, ahead of the global country average.
31 October 2024