Brand Equity

Growing your brand through societal impact
Environment Survey

Growing your brand through societal impact

In our latest Ipsos Views paper, we draw on our research to highlight the impact societal benefits can have in driving brand growth. We also outline three ways to grow your brand with the infusion of societal benefits: Connect societal expectations with category motivations, Position societal benefits as co-benefits, and Leverage the halo effect.
Black Friday | Mental Health | Retail trends | brands | climate change | Ipsos Update
Healthcare Publication

Ipsos Update - November 2019

This month's edition of Ipsos Update features recent Ipsos research and thinking on mental health, Black Friday and retail trends, brand-building and climate change.
Does Byron Sharp’s Philosophy Work for Innovation?
Brand Equity Publication

Does Byron Sharp's Philosophy Work for Innovation?

Can marketers use Byron Sharp’s principles to help them launch successful innovations?
Brand Growth: More People, More Often or Both?
Brand Portfolio Publication

Brand Growth: More People, More Often or Both?

The contribution of existing customers to brand growth.
Drive Growth, by Understanding the Reality of How People Choose Brands
Brands Publication

Reality Check - Drive Growth, by Understanding the Reality of How People Choose Brands

The pace of technological and social change is bewilderingly fast. In the world of brand and communications, we feel this particularly keenly, with the digital revolution transforming the way that brands seek to connect with people.